Mortgage Lead Generation

A mortgage lead is the identity of a person or persons interested in purchasing, refinancing, or construction of a residential or commercial property.

A mortgage lead bypasses the advertising and marketing to attract potential clientele.  Sales leads come from either marketing lead generation processes such as, direct marketing, advertising, and Internet marketing.

Mortgage Lead Types

When the mortgage lead yields a sale, this is called conversion. The ratio of mortgage leads that convert is often referred to as the conversion rate, a way to measure the effectiveness of a sales process, sales team, or sales person. Keep in mind that quantity will produce quality with a lead program.